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Kelly Crandall

President

Serving Clearwater, FL

About Me

I was a corporate executive for 14 years with a Fortune 500 company before becoming a Partner/VP of Sales in my own custom manufacturing company. For 7 consecutive years, my company ranked on the Inc. 5000 as one of the fastest-growing private companies in America. As such, I understand the daily challenges and time constraints related to strategic planning, forecasting, implementing, and hiring to grow your business in a competitive market. I'm passionate about helping people and my experience as both a corporate executive and entrepreneur make me an extremely effective leader. My diverse skills in sales, marketing, finance, training, and operations allow me to have a broad perspective and a meaningful impact on companies that want to grow.

I Do The Work For You

My goal is to drive sales growth. I do this with Sales Xceleration’s proven system that focuses on creating record-breaking sales for your company, defined in these 3 steps:

  • Create a Sales Plan
  • Find Your Best Customers
  • Grow Your Sales
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Top 5 Things I Like To Do In The Clearwater, FL Area
  1. I volunteer for the YMCA of the Suncoast as their Treasurer, Finance Committee Chair and Board Member. I strongly believe in their mission to put Christian principles into practice through programs that build healthy spirit, mind, and body for all through healthy living, youth development, and social responsibility. YMCA of the Suncoast
  2. I am an alumna of Florida Blue Key and enjoy attending their events including Gator Growl! Florida Blue Key
  3. I am a member of the Pinellas County Gator Club. Both of my daughters are currently attending UF. Go Gators! Pinellas County Gator Club
  4. I am an alumna of Sigma Kappa and a current member of the Clearwater Panhellenic Association. I enjoy being a part of this diverse group of women supporting inter-fraternity friendships, scholastic achievement, leadership development, and community service. Sigma Kappa Sorority
  5. To improve my health, I joined the Camp Gladiator community in order to work with amazing trainers who inspire you positively impact your physical fitness through fun workouts in addition to organizing awesome community and social events. Camp Gladiator

Testimonials

"Kelly Crandall is a highly effective sales and leadership professional. Her engaging personality combined with her experience, optimistic approach, sense of urgency and focus on results, make her an ideal consultant for companies that are looking to grow and get the most out of their people. I will forever be grateful for her impact on World Product Solutions and me personally. World Product Solutions provides manufacturing and fulfillment services to mass market, direct response and internet retailers. Our client's value rapid response times, innovative solutions, and quality products produced safely and delivered on-time. Our noble selling purpose is to, "bring your ideas to life and products to the world." In early 2018, we were not World Product Solutions. We had neither defined our unique capabilities nor clarified our purpose for existing. We were a company that provided limited stock products to a single market and, when that market contracted significantly, our revenues dropped nearly 50%. We were in trouble, and I didn't have the answer. I knew I needed help, and, in January 2018, I reached out to Kelly Crandall who came recommended from a trusted business leader and friend. Kelly became our Sales Director, working three days a week. She quickly understood the dynamics of our business and gained the respect and trust of our team. Through her leadership, we were able to identify new markets and hire impactful people. She re-designed the sales compensation program, created accountability standards, drafted sales operating procedures and revamped our CRM. These steps provided a new level of clarity and accountability throughout our organization, and eventually, we began to grow. Leads became opportunities and opportunities became clients. Today, because of her influence, our new divisions have evolved from logos to profitable stand-alone businesses. In just over a year, our new divisions have amassed over sixty new clients that generate hundreds of thousands in revenue each month. The evolution of our business would have been impossible without Kelly. Along the way, there were significant internal and external battles that change always brings. Kelly's selling expertise, team building and commitment to our goals were critical to our success. Even more valuable was her private guidance and public support of me during some very tough times. If you are looking for a change agent, that will bring experience, energy, optimism, and professionalism into your organization; you should meet Kelly Crandall. We are all very grateful for her impact at World Product Solutions. "

- Eric Pogue, CEO, World Product Solutions

"I wanted to personally thank and endorse Kelly Crandall for her sales training services and the resources she has brought to my company. I’ve known Kelly for some time and through a few conversations with her, I really started to see what could be possible for the growth of my business. As a small business owner, I have been accustomed to doing many things myself that are outside my skill-sets. I have definitely been known to hobble together resources and processes from what I could find online. Meanwhile, I’ve always told my clients that it’s much better to hire a professional that trust an amateur or try and do things yourself. Not heading my own words, I didn’t really have an appreciation for what a true professional like Kelly could bring to the table. Fortunately, each year I’ve manage to make improvements and continue to grow my business. This year, contracting Kelly for her services, has really added a professionally polished sales process, sales documentation, comp plans and attainable goals to our company. What Kelly brought to the table is in a caliber far above what I could have put together myself. Plus, she was there to train, implement and make adjustments to ensure it fit my team and our company goals. Additionally, if what Kelly brought to the table wasn’t enough, she is an absolute joy to work with. She’s sharp, intuitive to our company and team members and her training skills are flawless. I would whole-heartedly recommend anyone who wants to grow and develop a healthy and successful sales process, to give Kelly a call and request a consultation. "

- Sean McKeon, CEO, P3 Agency

"Kelly worked seamlessly and efficiently with our team in developing our 3-year strategic plan and helping us to crystalize our Noble Selling Purpose. Kelly was prepared, focused, steady and encouraging. The entire team agreed that our time with Kelly was one of the most effective and productive processes we have experienced together. A strong recommendation for Kelly Crandall from the Bautex team. "

- Paul Brown, President, Bautex Systems, LLC

"Kelly is a professional and a wonderful person to work with. She has changed our company, minds and processes through her proven system. Her experience and confident nature helped greatly in the process of building our new sales program and team. I highly recommend Kelly and the services she offers! "

- Tennyson LaJeunesse, CEO, Red Cell Technologies, Inc.

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Industry Expertise
  • Signage
  • Manufacturing
  • Financial Institutions
  • Technology
  • Fulfillment
Specialties
  • Sales Consulting
  • Business Consulting
  • Sales Management
  • Strategic Planning
  • Sales Leadership Training
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Face the Future with Confidence

I understand that leading and growing your company is hard work. Many business leaders don't have the time or the energy they need to grow their sales and put a strategy in place that will work for years to come. If you are tired of not having a clear path, it's time to take the next step and partner with a sales leader who has been down the road before and can guide you to sales success. Get started today!

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