Call Me 408-307-3428

Tony Carrozza, CSL


Serving S.F. Bay Area, CA

If the COVID-19 pandemic has greatly affected your company’s sales, you are not alone. As a veteran sales leader, I utilize my expertise to help companies in times of trouble by building the sales systems, processes and accountability you need to create record-breaking growth. If the past has taught me anything, it is that those that develop a plan-ahead strategy will far surpass their competitors once the crisis is over.

If you are ready to take the first step in creating your recovery plan, call or email me to schedule a FREE SALES CONSULTATION.

About Me

I am dedicated to helping sales teams, salespeople and sales leaders be more successful for their companies. I have over 30 years of sales experience where I was involved in all aspects of corporate decision-making including business strategy, planning and M&A activity. I have managed sales teams as large as 300 and revenues ranging from $5M – $800M. My greatest success has been in building and providing leadership to sales teams so they can exceed revenue, market share and customer satisfaction targets. I genuinely believe in leading by example, personal accountability, aligning goals, setting clear expectations, teamwork, and getting results.

I Do The Work For You

My goal is to drive sales growth. I do this with Sales Xceleration’s proven system that focuses on creating record-breaking sales for your company, defined in these 3 steps:

  • Create a Sales Plan
  • Find Your Best Customers
  • Grow Your Sales
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"When RoseRyan set aggressive growth targets for the next 3 – 5 years we recognized we needed not only to scale our sales team but also put in place the processes, systems, and sales compensation plans that would foster the growth we wanted. We also recognized that although we had done very well over our 25 year history, in order to achieve our new goals we needed sales management help. We brought on Tony as an outsourced VP of Sales who during his 14 months of running our sales team did the following: • Revised and enhanced our sales process to be more effective • Re-optimized our CRM instance and usage for opportunity visibility, predictability, and sales accountability • Developed a sales compensation plan to drive behavior and activities towards securing more new clients • Hired key sales personnel including his eventual successor, a full time VP of Sales • Developed a set of sales metrics to serve as leading business indicators and determine issues to be addressed. Tony’s experience and knowledge would be a huge asset to any CEO or business owner who has struggled to drive dramatic growth and scale their company to the next level. Tony takes the time to understand all the sales gaps and needs a business has and personally takes on the challenge of dealing with them. Lastly, he is a pleasure to work with and knows how to bring fun into the organization while driving the changes needed - icing on the cake!"

- Maureen Ryan, VP at RoseRyan and Kukuza Associates

"As a sole-proprietor consultant in scientific research, I was having lots of good face-to-face meetings with prospects, but was not converting enough of those prospects to signed business. Tony taught me his sales process, which appealed to me with its emphasis on a systematic, sales stage approach. I implemented this process which he adapted for my business environment. I learned to ask the right questions at the right stage, understand and answer prospect concerns and objections, prepare and conduct calls and meetings, and remove all barriers to the sale. He was able to coach me on actual selling situations I was involved in. With Tony’s help, within 6 weeks of our first meeting, I won a contract for over $250k. I would highly recommend Tony to any business looking to increase their close rate."

- Doug Milikien, Principal at Accudata Solutions

"We brought Tony in to work with us at DTC as we realized we had issues with many of our sales and business processes and also to help assess and strengthen our sales team. Tony spent his upfront time interviewing many of the key people here at DTC to get a well-rounded view of what was going on in the business and where there were gaps and issues. From this he was able to provide us with detailed list of deliverables that he determined we needed to work on. Tony’s understanding and knowledge of what needed to be done was spot on and he was a regular at DTC as he dove into the middle of everything that was required of him. This included redefining our pricing process including a mgmt. review process for large or major customers and quotations, getting better cash utilization through inventory control, getting better supplier visibility especially on terms, conditions, and programs, and a process to dramatically reduce our outstanding past due invoices. Tony put in place a sales process and a CRM to support our selling efforts and the tracking of opportunities, especially the ones that are very valuable to the company. When we needed to bring in a new salesperson Tony took on the responsibility. He wrote the job description, he surveyed our competitors and LinkedIn for potential candidates, screened the candidates and presented a highly qualified person for the job who we hired and are extremely happy with. I would recommend Tony to any business owner or CEO who is struggling to achieve the level of growth they want and know that focusing on sales will bring a high return in terms of results."

- Steven Condiotti, Partner at DTC Grip and Electric

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Industry Expertise
  • High Technology
  • Compute and Storage Hardware
  • SaaS and Software
  • Manufacturing
  • Life Science
  • Sales Process
  • Sales Hiring
  • Sales Metrics
  • Compensation Plans
  • Creating Value Propositions
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Face the Future with Confidence

I understand that leading and growing your company is hard work. Many business leaders don't have the time or the energy they need to grow their sales and put a strategy in place that will work for years to come. If you are tired of not having a clear path, it's time to take the next step and partner with a sales leader who has been down the road before and can guide you to sales success. Get started today!