Call Me 603-327-4451

Bill Toon


Serving Greater Salt Lake City Area, UT

I Can Help Provide You a Path to Consistent Sales Growth

As a Fractional VP of Sales I can deliver the process and results you expect. If you are ready to take the first step in creating a solid sales foundation, call or email me to schedule a FREE SALES CONSULTATION.

About Me

Fixing or creating new sales organizations can be a tough project. The results of your endeavors will hold you accountable for years. It’s nice to have a partner who can help guide you or take ownership of the results. I’m a result driven, commercially oriented leader with a unique ability to create profitable and sustainable sales teams. I have an expertise in developing ethical, high energy and motivated customer facing teams. My experience ranges from small family businesses to large Fortune 20 companies (GE & Dow Chemical). I like to work on cultural transformations to produce high performing teams that are collaborative and take ownership. I like to inspire and coach. I love to win while being honest, humble and transparent.

I Do The Work For You

My goal is to drive sales growth. I do this with Sales Xceleration’s proven system that focuses on creating record-breaking sales for your company, defined in these 3 steps:

  • Create a Sales Plan
  • Find Your Best Customers
  • Grow Your Sales
Get Immediate Tips on Turning Your Sales Around
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My Community
  1. Coach Youth Sports - better to build boys than repair men!
  2. Volunteer at shelters during holidays. Continuous need from the community to serve food and provide friendship during the holiday season.
  3. Provide overdose awareness and support for parents who have lost children to drug overdoses. We lost our 25 year old daughter to a heroin overdose a few years ago.


"Bill Toon is an exceptional executive, general manager and sales leader who has deep experience in managing dispersed matrix organizations in highly competitive industries. His work ethic and dedication are second to none and his sense of competitive pride and focus on achievement single him out very positively and uniquely amongst his peers. Bill can stretch interpersonally from warehouse floor to boardroom and he quickly establishes trust and engages and inspires others to follow him. While we worked together for four years at Schwan’s, I can personally attest to his sense of fair play and values orientation – he will always do the right thing at the right time, and more importantly, teaches that aptitude and approach to his team and emerging leaders in the organization who can benefit from that experienced coaching and counsel. Bill is the kind of person and business leader that you want in your corner and on your team, especially when the challenges mount and others shy away. While he is adept at maximizing the impact of his tactical game in terms of business decisions, cost-cutting, reorganizations, and so on, he also keeps the long view in focus and ensures that he never jeopardizes his larger strategic goals for the sake of achieving short-term success – this is a delicate balancing act but a necessary one for today’s multi-tasked executive. He is resolute, courageous and inspires confidence when “the going gets tough” that the team can win, achieve and succeed in the right way. Bill relishes an audacious mission and a challenge with complexity, and in addition, his multi-cultural personal and professional background enables him to be at ease in working in multinational organizations where the requisite context and cultural subtleties can make all the difference in making connections or breaking through communication and social barriers. As you can surmise, I am a big fan and unequivocal advocate of Bill Toon and would relish the opportunity to work with him again. Please feel free to contact me for further comment and context as you evaluate his candidacy, experience and credentials."

- Joe Kirby, President of Schwan's Home Service

"A visionary, a trusting and passionate leader” is the phrase that comes to mind when I think about Bill Toon. I’ve had the pleasure of knowing Bill since 2016, during which I served as a Director of Sales where he was the Division Vice President. His dedication and enthusiasm was infectious. He led the effort to create a strong presence in the Sales industry from the very beginning. He also was instrumental in establishing many of the company’s core sales, service, and safety executions; many of which are still maintained. With regards to the quality of Bill’s leadership, the quality that spoke loudest was the trust and loyalty he engendered in his team. Bill is a rare visionary who understands how to lead coupled with a rare combination of technical expertise, sales, marketing and results-oriented leadership ability for sustainable growth. He led his team to numerous key company wins and provided invaluable coaching and mentoring. Bill is not only a brilliant and visionary business-leader, but also a dynamic and talented speaker. Above all, I was impressed with Bill’s level of competitiveness, winning and inspiring attitudes and his ability to attract and retain top talents. His ability to connect with others is contagious and a model for other leaders to follow. Bill would be a true asset for any position requiring a visionary leader and comes with my heartfelt recommendation."

- Peter Darbouze, Division Operations Manager at Schwan's Home Service

"Bill Toon is a true servant leader who drives change, upgrades the talent around him and does it all with a positive attitude. Bill is a superior communicator who develops his people and makes a difference with his "lead by example" work ethic and passion for success. Bill is all about accountability and integrity and makes fact based decisions through engagement of others. He has a unique ability to solve problems and drive desired outcomes. Bill's experience and track record of delivering results speaks for itself. He gets customer experience and works to better those around him. Having been both a team mate as well as lead Bill gives me a unique perspective of his skills. It is that perspective that allows me to fully endorse and support Bill in the next step in his career. Your organization will grow and make positive change with a leader like Bill Toon. If I can help clarify any concerns related to Bill's experience, please feel free to reach out to me."

- Brent Russell, Executive Vice President of Contract Leasing Corp.

"I worked with Bill at GE Capital for 5 years, as his peer. I have never met anyone else with such a unique and expanded skill set as Bill. He is a passionate leader that is great at strategy, process, team building, execution, and achieving results. Bill has unequaled energy and the ability to Energize others. If you want to really understand what makes Bill's leadership unique - talk to his past direct reports. They will say they never worked so hard, achieved so much, and loved working for Bill. I honestly could not give higher praise for anyone else I have ever worked with."

- Todd Maddock, Service Sales Leader at Lennox International

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Industry Expertise
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Face the Future with Confidence

I understand that leading and growing your company is hard work. Many business leaders don't have the time or the energy they need to grow their sales and put a strategy in place that will work for years to come. If you are tired of not having a clear path, it's time to take the next step and partner with a sales leader who has been down the road before and can guide you to sales success. Get started today!