Call Me 949-322-5808

Ed Horton

Managing Partner / Fractional VP of Sales

Serving The Greater Orange County, CA

If the COVID-19 pandemic has greatly affected your company’s sales, you are not alone. As a veteran sales leader, I utilize my expertise to help companies in times of trouble by building the sales systems, processes and accountability you need to create record-breaking growth. If the past has taught me anything, it is that those that develop a plan-ahead strategy will far surpass their competitors once the crisis is over.

If you are ready to take the first step in creating your recovery plan, call or email me to schedule a FREE SALES CONSULTATION.

About Me

I specialize in developing and implementing sales strategies that deliver faster growth, higher profitability, and improved sales results. With over 27 years in Executive Management leadership, I have worked with and led companies in the 5–50-million-dollar range as well as multinational organizations, I bring the experience needed to create highly effective results.

I earned Regional Vice President of the Year 4 times (Thomson Reuters), and named Regional Sales Manager of the Year (Harris Lanier Corporation) and earned Presidents club 7 times. I live by “The best predictor of future performance is past performance”. Let me know how I can help.

I Do The Work For You

My goal is to drive sales growth. I do this with Sales Xceleration’s proven system that focuses on creating record-breaking sales for your company, defined in these 3 steps:

  • Create a Sales Plan
  • Find Your Best Customers
  • Grow Your Sales
Get Immediate Tips on Turning Your Sales Around
Take FREE Assessment


In My Community
  1. I have the privilege of Chairing “The Lighthouse Group” for the Special Needs Community here in Orange County. We have a team of volunteers that put fun, friendship, and fellowship around 60+ Special Needs Adults weekly and go to camp in the summer, this is a special organization.
  2. I am also on the Advisor board for "Solutions for Urban Agriculture". We are always looking to find ways to teach, grow and consume food in southern California.
  3. My wife and I walk the Harbor regularly, we are going to be Grandparents this year, very excited and I love to hit that little white ball when I can.


"Ed Horton is a fantastic leader and a mentor. His passion and dedication for the business is contagious. Ed's contribution to my development has had a tremendous impact on my career. I truly hope to work with him again in the future."

- Tammy Doss MBOE, LSSBB, President, Sales at Dauntless Discovery.

"Ed is both a talented sales manager and a strong salesman. His professional skills transcend sales and marketing, however, in that he also possesses the strategic understanding to operate effectively in the executive suite and build the business as an enterprise."

- Randall Miles, Managing Partner at SCM Capital Group

"I've had the pleasure of having Ed work in my organization and as a client in his role as Vice President of Sales. Ed is the consummate sales management professional whom you can count on to exceed expectations. He is both a strategist and a tactician as well as an exceptional team builder. If I were looking for an exceptional VP of Sales, Ed would be on the top of my call list!"

- James O'Hara, Kellen James Advisors

Sign up to receive my newsletter
  • blog image
  • How Leaders Create Sales Action Plans to Improve the Bottom Line
  • Whether it’s a new year or a new sales cycle,
  • Read More
  • blog image
  • How to Develop a Sales Compensation Plan
  • One of the keys to running a successful
  • Read More

  • Fractional Sales Management
  • Outsourced Sales Management
  • Business Evaluation
  • Sales Leadership, Strategy, Infrastructure, and Revenue Metrics
  • Private Equity: In depth look into pipeline, challenges, and the likelihood of reaching revenue projections
Sign up to receive my newsletter
Face the Future with Confidence

I understand that leading and growing your company is hard work. Many business leaders don't have the time or the energy they need to grow their sales and put a strategy in place that will work for years to come. If you are tired of not having a clear path, it's time to take the next step and partner with a sales leader who has been down the road before and can guide you to sales success. Get started today!