Ed Horton, Jr.

Managing Partner / Fractional Executive /Coach

Serving Los Angles, Orange County, San Diego, Riverside Counties, CA

I Can Help Provide You a Path to Consistent Sales Growth

As an Outsourced/Fractional VP of Sales I can deliver the process and results you expect. If you are ready to take the first step in creating a solid sales foundation, call or email me to schedule a FREE SALES CONSULTATION.

About Me

Over 28 Years OF EXECUTIVE LEADERSHIP in both public and private companies as well as started three startups.

A fractional Coach, COO/CRO executive is perfect for COMPANIES who:

  • Can’t afford to hire a full time
  • Don’t have the time to run day to day
  • Want their organization to operate like a well-oiled machine
  • Sales not where you want or expect

    What we hear today:
  • We lost my entire sales force to COVID.
  • We have to much turnover.
  • We have no organizational process or metrics.
  • Our compensation plans are not in-line with company goals and objectives.
  • We have no process or metrics.
    Imagine bringing IN 28+ years of executive leadership experience with companies like Mercedes-Benz, Federal Express, PepsiCo, Harris Corporation, Thomson Reuters.

    As the Managing Partner of The Sales Performance Group, LLC, I specialize in developing and implementing sales strategies that deliver faster growth, higher profitability, and improved sales results. With over 27 years in Executive Management leadership, I have worked with and led companies in the 5–50-million-dollar range as well as multinational organizations, I bring the experience needed to create highly effective results.

    I have perfected my skills at bringing new products to market by implementing and defining a sales process with definitive goals and objectives, hiring the right people, and holding them accountable, all while earning their trust as an exceptional communicator that coaches to motivate.

  • I Do The Work For You

    My goal is to drive sales growth. I do this with Sales Xceleration’s proven system that focuses on creating record-breaking sales for your company, defined in these 3 steps:

    • Create a Sales Plan
    • Find Your Best Customers
    • Grow Your Sales
    Get Immediate Tips on Turning Your Sales Around
    Take FREE Assessment


    In My Community
    1. I have the privilege of Chairing “The Lighthouse Group” for the Special Needs Community here in Orange County. We have a team of volunteers that put fun, friendship, and fellowship around 60+ Special Needs Adults weekly and go to camp in the summer, this is a special organization.
    2. I am also on the Advisor board for "Solutions for Urban Agriculture". We are always looking to find ways to teach, grow and consume food in southern California.
    3. My wife and I walk the Harbor regularly, we are going to be Grandparents this year, very excited and I love to hit that little white ball when I can.


    "Ed Horton is a fantastic leader and a mentor. His passion and dedication for the business is contagious. Ed's contribution to my development has had a tremendous impact on my career. I truly hope to work with him again in the future."

    - Tammy Doss MBOE, LSSBB, President, Sales at Dauntless Discovery.

    "Ed is both a talented sales manager and a strong salesman. His professional skills transcend sales and marketing, however, in that he also possesses the strategic understanding to operate effectively in the executive suite and build the business as an enterprise."

    - Randall Miles, Managing Partner at SCM Capital Group

    "I've had the pleasure of having Ed work in my organization and as a client in his role as Vice President of Sales. Ed is the consummate sales management professional whom you can count on to exceed expectations. He is both a strategist and a tactician as well as an exceptional team builder. If I were looking for an exceptional VP of Sales, Ed would be on the top of my call list!"

    - James O'Hara, Kellen James Advisors

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    Executive Leadership Specialties
    • Ed Horton Managing Partner / Fractional Executive / Leader / (Organizational Transformation)
    • IT, Software, Manufacturing, Food & Wine, Agriculture, Legal, Wholesale, Retail
    • Earning peoples trust, exceptional communicator that coach’s people to perform above their own expectations.
    • Building High Performing Sales Organizations | Strategy | Process | Execution | Leadership | Team Building
    • Private Equity B2B Due Diligence: In depth look into pipeline, challenges, and the likelihood of reaching revenue projections
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    Face the Future with Confidence

    I understand that leading and growing your company is hard work. Many business leaders don't have the time or the energy they need to grow their sales and put a strategy in place that will work for years to come. If you are tired of not having a clear path, it's time to take the next step and partner with a sales leader who has been down the road before and can guide you to sales success. Get started today!

    Schedule a Conversation