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James Watson

Fractional VP of Sales

Serving Los Angeles, CA

I Can Help Provide You a Path to Consistent Sales Growth

As an Outsourced/Fractional VP of Sales I can deliver the process and results you expect. If you are ready to take the first step in creating a solid sales foundation, call or email me to schedule a FREE SALES CONSULTATION.

About Me

Small to Midsize SaaS/Software/Tech businesses and startups build and scale sales processes and profits by working with me I have over 30 years of experience building sales teams and delivering results, ranging from helping a corporation scale from $100M to $2B in ARR to scaling small startups to profitability and significant rounds of funding. Case Study: I was brought into a startup that was struggling to scale to the level expected by its investors. The executives enjoyed the experience since it was a collaborative process with weekly executive meetings and hands-on coaching of the sales team. They got an assessment of their current sales strategy. I worked with the executive team to craft a statement of work that became the foundation upon which repeatable and predictable processes were built. The result was significant revenue increases & profitability that led to a next round of funding. If you or anyone you know is looking to scale your sales results, start by selecting 'Take Free Assessment' below for a 10 Question Sales Agility Assessment that only takes a minute to complete...

I Do The Work For You

My goal is to drive sales growth. I do this with Sales Xceleration’s proven system that focuses on creating record-breaking sales for your company, defined in these 3 steps:

  • Create a Sales Plan
  • Find Your Best Customers
  • Grow Your Sales
Get Immediate Tips on Turning Your Sales Around
Take FREE Assessment


Five Things I Enjoy Doing in My Community
  1. It's important to patronize local restaurants and businesses to help the community thrive and stay healthy Redondo Beach Business Directory
  2. Help startups and small business owners scale their sales processes and profits: I've seen so many startups and individually owned businesses struggle and fail due to lack of formal sales structure, processes, and leadership. It's my goal to help out these businesses that support the community which in turn improves the local economy and creates jobs. The Startup Paradigm
  3. Stay involved in my kids' sports, activities, education, and dreams: I believe sports provide important life lessons and discipline, particularly with all the social media and outside influences that exist these days. I have always helped out with coaching and mentoring kids whenever possible. Redondo Beach Recreation & Community Services
  4. I have supported the Special Olympics for over 20 years and recently began promoting the organization thru social media Special Olympics
  5. Volunteer drivers are needed to pick up and deliver donated food to partnering agencies throughout Southern CA. Volunteers have the ability to set their own schedule and utilize our mobile App to claim Food Rescues. Due to COVID19, Food Rescue Heroes are need now more than ever. As a volunteer you will provide hope and dignity to those struggling to feed themselves and their families. Become a Food Finders volunteer today! Food Rescue Hero


"James is a rare breed in the sales world, possessing the ability to work both strategically and tactically. But what sets James apart from almost all other sales execs that I have worked with is his innate ability to effectively develop and manage his reps. James cares deeply about his team being successful and is always looking to craft a personalized career path for each and every person. His focus on teaching sales behavioral best practices led to reps repeatedly exceeding their quarterly/annual quotas. Over the past few years, James has successfully transitioned to consulting engagements, where a far greater number of companies will get the benefit of his sales management experience. I've had the chance to work with James at shared clients and have seen first-hand the difference his leading from the front style brings to sales execution. I hope to have the chance to work alongside James again."

- Mark Hurst, Founder and CEO at HurstX Solutions

"James is a driven professional and both a highly skilled salesperson as well as sales manager. I remember him as someone who could always be counted on for results. He always figured out the shortest path to success with an initiative or sales challenge. James would serve as a valuable member of any leadership team."

- Michael Griffin, Founder and CEO at ClientLook CRM

"James is a rare and gifted connector who truly understands the importance of relationships in business. Throughout the last 20 years, James was our prime connection to a large subscription commercial real estate software company. Despite his continual promotions and increasing management responsibilities, James always remained available and responsive to our needs as clients, and to our brainstorming of new cross-promotion ideas. James is a pleasure to work with and is great at finding ways to get things done for mutual benefit. I recommend James highly."

- David Rosenthal, Founder and CEO, MAI, FRICS.

"From my first conversation with James, it was clear that he is an extremely passionate and dedicated Manager/Consultant. He takes great pride in his sales team and will do whatever necessary to see them happy and successful. As a Hiring Manager, James took the recruiting process seriously and provided timely and constructive feedback that benefited the entire sales organization. James was a huge asset to the organization and an absolute pleasure to work with."

- Caitlin Donovan, COO at DCG Communications, CEO of 6 Amazing Lash Studios

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Industry Expertise
  • SaaS
  • Software
  • Fintech/PropTech
  • Tech Startups
  • Commercial Real Estate
  • Sales Consulting
  • Fractional Sales Leadership
  • Solution Selling
  • Sales Strategy
  • Sales Process/Profitability
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Face the Future with Confidence

I understand that leading and growing your company is hard work. Many business leaders don't have the time or the energy they need to grow their sales and put a strategy in place that will work for years to come. If you are tired of not having a clear path, it's time to take the next step and partner with a sales leader who has been down the road before and can guide you to sales success. Get started today!

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