Call Me 785-813-3769

Susan Cantrell


Serving the Kansas City Metro Area, MO, KS

I Can Help Provide You a Path to Consistent Sales Growth

As an Outsourced/Fractional VP of Sales I can deliver the process and results you expect. If you are ready to take the first step in creating a solid sales foundation, call or email me to schedule a FREE SALES CONSULTATION.

About Me

My mission is to help small and medium sized businesses achieve breakout sales performance by implementing highly effective sales strategies, processes and execution plans. I will utilize my 25+ years of sales, marketing and general management experience coupled with the proven Sales Xceleration process to help your company achieve sustainable revenue growth. I've spent my career leading area organizations to build top-notch sales organizations to produce extraordinary results. My expertise is in developing innovative sales strategies, building and developing top-tier sales teams, and implementing best practices in sales management that focus on accountability and results. I’m passionate about helping business owners and sales teams take their company revenue to the next level with long-term, scalable growth.

I Do The Work For You

My goal is to drive sales growth. I do this with Sales Xceleration’s proven system that focuses on creating record-breaking sales for your company, defined in these 3 steps:

  • Create a Sales Plan
  • Find Your Best Customers
  • Grow Your Sales
Get Immediate Tips on Turning Your Sales Around
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Five Things I Enjoy Doing in My Community
  1. Cheering on our local sports teams – Kansas City fans are passionate about The Chiefs, The Royals, Sporting KC and their favorite college basketball teams and my family is passionate about all of the above.
  2. Supporting and savoring our local diverse restaurants– Kansas City has such great diverse restaurants and I like to support as many of them as possible especially now when they need it the most!
  3. Enjoying our local parks, lakes and hiking trails - There are so many great opportunities to get outdoors and experience all sorts of athletic activities.
  4. Experiencing our wonderful venues – from the newly remodeled Harry S. Truman Presidential Library & Museum to the Nelson-Atkins Museum of Art to the Kauffman Center for the Performing Arts to the National WWI Museum and Memorial, Kansas City has world-class venues for locals to experience and showcase to our visitors.
  5. Attending our unique Kansas City events such as The Plaza Art Fair, the American Royal World Series of Barbecue, the Celebration at the Station and Kansas City Restaurant Week.


"Susan is a true sales and marketing professional that is visionary, creative, enthusiastic, goal oriented and fun! She listens to customer needs and responds with positive solutions."

- Vince Frye, President and CEO, Downtown Topeka, Inc.

"Susan is a dynamic and creative leader focused on providing solutions through careful analysis and review. She was able to elevate our partnership well beyond what I expected and brought tremendous value to our organizations."

- Nicholas Ebert, Director of Local Sales, Central Plains Region at Sysco

"Susan is an amazing executive leader. She developed trust with the team and brought a level of innovation and accountability to our sales organization. She transformed the culture through positive feedback, training and leading by example. Susan is a person of high integrity with an amazing work ethic."

- Mark Lane, President, WEHCO Newspapers, Inc.

"At a time when our revenues were in a sky dive due to the pandemic, Susan came to our rescue! Our organization had to assess and adapt quickly with a new business plan. I hired Susan to develop a new product platform and advise us on sales strategy. She hit the ground running and within her first month had surpassed my expectations. Susan designed a strategic plan guidebook along with ample research to gain support and engagement from stakeholders. She delivered a situation analysis, a business plan, a proposed sales initiative with projected results. Simply outstanding. Thank you Susan!"

- Dana Markel, President, Visit Overland Park

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Face the Future with Confidence

I understand that leading and growing your company is hard work. Many business leaders don't have the time or the energy they need to grow their sales and put a strategy in place that will work for years to come. If you are tired of not having a clear path, it's time to take the next step and partner with a sales leader who has been down the road before and can guide you to sales success. Get started today!