Tim Armstrong

Executive Sales Advisor

Serving the Greater Sacramento Area, CA

If the COVID-19 pandemic has greatly affected your company’s sales, you are not alone. As a veteran sales leader, I utilize my expertise to help companies in times of trouble by building the sales systems, processes and accountability you need to create record-breaking growth. If the past has taught me anything, it is that those that develop a plan-ahead strategy will far surpass their competitors once the crisis is over.

If you are ready to take the first step in creating your recovery plan, call or email me to schedule a FREE SALES CONSULTATION.

About Me

A two-decades long Executive in the Enterprise Software field, I am highly skilled in sales strategy, process, and execution. I was the first VP of Enterprise Sales at a Software company that went from start-up to Initial Public Offering. I have excelled in Sales and Sales Leadership in small, medium, and large enterprises. I am a coach by nature and have an Executive Servant mindset. Consistently creating unique ways of problem solving, team building, and revenue acceleration, I have experience working across all business lines and understand how to navigate the various challenges that often arise.

I Do The Work For You

My goal is to drive sales growth. I do this with Sales Xceleration’s proven system that focuses on creating record-breaking sales for your company, defined in these 3 steps:

  • Create a Sales Plan
  • Find Your Best Customers
  • Grow Your Sales
Get Immediate Tips on Turning Your Sales Around
Take FREE Assessment


How I like to impact my community:
  1. Coaching youth sports. This began decades ago with my own children. That evolved to a broader community effort over the years. I've enjoyed witnessing the rapid development of skills, character, and confidence of young people.
  2. Donate time and money to meaningful charities. I believe it's important for all to do. Others will always need our support.
  3. Bring people together. It's important for others to create new and lasting relationships.


"When we formed a new division and needed to get our sales foundations, processes, strategies, etc set up, we called Tim in and he knocked it out of the park. Tim brought a very methodical approach that saved us months or even years of fumbling in the dark. Tim operated as a member of our team rather than a consultant and was more than willing to work his way out of a job as we needed him less and less. His goal was to see us successful without him, which is the mark of an honest and solid consultant."

- Kenny Blakeslee, President/CEO - Apex Site Solutions and Pulse Signal Solutions

"I worked for Tim for 5 years at Cornerstone OnDemand. Tim is an outstanding sales leader and more importantly an outstanding person. He was instrumental in developing a healthcare vertical at Cornerstone Demand. Tim had direct responsibility to build out a national healthcare sales team as well as provide leadership direction on aligning sales, product, marketing, support, account management to a newly formed healthcare vertical. Tim is ethical, results driven and proved himself over and over again in a range of sales engagements; from large / complex C suite engagements to smaller mid-market deals. Tim had a hand in many of CSOD largest healthcare deals. As someone I reported to, Tim was very effective in providing sound deal strategy, consistently challenged me and often times the prospect at the right time and delivered value all the way through deal structure, contracting and negotiations."

- Michael Dale, Director of Sales, Healthcare - Cornerstone OnDemand

"Tim Armstrong is the best of the best! I feel honored to have had the opportunity to work with Tim and also call him one of my best best friends. There is no one else that I would look for when looking to build the the best sales team available, Integrity, honesty, people skills, and the most likable friend one can have. What more could I say."

- Jon Hanson, Independent Marketing Consultant

""Simplifying sales" is what Tim does. I had the pleasure of working for Tim at Expertus as his sales ops director. During his tenure, he simplified our overly complex sales process that enabled regional sales managers to focus on their sales opportunities and not CRM busy work. His mantra "add value" has helped me shift from my daily routines to examine what matters in enterprise sales. No matter how stressful things get, he always had a perspective that would calm any situation. Tim is a great leader and would be an asset to any sales organization."

- Calvin Choi, Senior Director of Sales - Expertus

Sign up to receive my newsletter
  • blog image
  • How to Design A Sales Compensation Plan that Rewards Performance and Boosts Revenue
  • In my 30-plus years as a sales executive and…
  • Read More
  • blog image
  • How To Start a Sales Presentation So You Can Close More Sales
  • A great closing requires a great beginning, and…
  • Read More

Industry Expertise
  • Business Services
  • Finance
  • Healthcare
  • Hospitality
  • Manufacturing
  • Sales Consulting
  • Sales Management
  • Sales Recruiting
  • Sales Strategy
  • Sales Process
Sign up to receive my newsletter
Face the Future with Confidence

I understand that leading and growing your company is hard work. Many business leaders don't have the time or the energy they need to grow their sales and put a strategy in place that will work for years to come. If you are tired of not having a clear path, it's time to take the next step and partner with a sales leader who has been down the road before and can guide you to sales success. Get started today!